Introduction: TVS’s Big Diwali Surprise for 2025
Diwali, the festival of lights, is a time for new beginnings, and TVS Motor Company is ready to make 2025 unforgettable for Indian commuters. The Hosur-based two-wheeler giant, already a leader in the electric scooter segment with the TVS iQube, is reportedly developing an affordable electric scooter that will sit below the iQube in its EV lineup. With a speculated price tag starting as low as Rs 90,000 (ex-showroom), this new e-scooter aims to make electric mobility accessible to a wider audience, challenging competitors like Ola Electric, Bajaj Chetak, and Hero Vida.
As one of the top three electric scooter brands in India, TVS is leveraging its expertise to cater to budget-conscious buyers who want a reliable, eco-friendly, and stylish ride. With Diwali 2025 (October-November) as the target launch window, this scooter is set to capitalize on festive season sales, potentially stealing the spotlight in the electric two-wheeler market.
Why This New TVS Electric Scooter Matters
The Indian electric two-wheeler market is booming, driven by rising fuel prices, government subsidies, and growing environmental awareness. According to industry reports, electric scooter sales in India crossed 3.19 million units between 2020 and mid-April 2025, with TVS iQube and Bajaj Chetak accounting for 31% of the market. TVS’s new entry-level e-scooter is strategically positioned to capture the attention of first-time EV buyers, daily commuters, and small business owners looking for cost-effective transport solutions.
This launch also aligns with TVS’s broader EV strategy, which includes expanding its electric portfolio beyond the iQube and the premium TVS X. By introducing a budget-friendly model, TVS aims to compete with market leader Ola Electric’s S1 X and other affordable e-scooters like the Vida V2 and Bajaj Chetak 3503.
Expected Price: Affordable Mobility for All
The most exciting aspect of TVS’s upcoming electric scooter is its projected price range of Rs 90,000 to Rs 1 lakh (ex-showroom). This makes it significantly more affordable than the TVS iQube, which starts at Rs 1 lakh for the 2.2 kWh variant and goes up to Rs 2 lakh for the top-end 5.1 kWh model.
To put this into perspective:
- Bajaj Chetak 3503: ~Rs 1.10 lakh (ex-showroom)
- Vida V2 Lite: Rs 74,000 (ex-showroom, after price drop)
- Ola S1 X: Starts at ~Rs 80,000 (ex-showroom, with discounts)
By pricing the new scooter competitively, TVS is tapping into the growing demand for affordable electric scooters in India, especially in Tier-2 and Tier-3 cities where cost is a major factor. Additionally, festive season discounts and government subsidies like FAME-III could further lower the effective price, making it an irresistible deal during Diwali 2025.
Key Specifications and Features
While TVS has kept details under wraps, industry insights and reports provide a glimpse into what the new electric scooter might offer. Here’s what we expect based on available information:
Battery and Range
- Battery Capacity: Likely a 2.2 kWh or smaller lithium-ion battery pack, optimized for cost and efficiency.
- Range: Approximately 70-80 km on a single charge, ideal for daily commutes and short trips.
- Charging: Standard home charging with a portable charger, taking around 4-5 hours for a full charge.
This range is sufficient for urban riders and small business owners, especially in cities with congested traffic where daily travel distances are typically low.
Also read: Triumph Scrambler 400 XC Hits Indian Roads at Rs. 2.94 Lakh
Motor and Performance
- Motor Type: A Bosch-sourced hub-mounted BLDC motor, similar to the iQube, delivering reliable performance.
- Power Output: Expected to be around 3-4 kW, offering a balance of efficiency and peppy acceleration.
- Top Speed: Likely capped at 60-70 kmph, suitable for city riding.
- Ride Modes: At least two modes—Eco and Sport—to optimize range or performance.
Design and Build
- Design Philosophy: A simple yet modern design to keep costs low, with minimalist body panels and functional aesthetics.
- Lighting: Full LED lighting for better visibility and energy efficiency.
- Wheels: 12-inch alloy wheels for a smooth ride on Indian roads.
- Suspension: Telescopic front forks and a rear monoshock for comfort.
- Brakes: Front disc brake with a rear drum brake, possibly with CBS (Combined Braking System) for enhanced safety.
Features
To appeal to budget-conscious buyers, the scooter will likely prioritize essential features over premium add-ons:
- Digital Instrument Cluster: A basic LCD or TFT display with speed, battery level, and trip information.
- Connectivity: Limited or optional Bluetooth connectivity for call/SMS alerts and basic navigation.
- Storage: Under-seat storage of around 20-25 liters, slightly less than the iQube’s 32 liters.
- Safety: Basic features like geo-fencing and overspeed alerts may be included in higher trims.
Unlike the iQube, which offers advanced features like turn-by-turn navigation and a customizable screen, this scooter will focus on practicality and affordability.
What’s in a Name? Jupiter EV, XL EV, or Something New?
One of the biggest mysteries surrounding the new TVS electric scooter is its name. Several possibilities are circulating based on TVS’s recent moves and market trends:
- Jupiter EV: TVS could leverage the popularity of its TVS Jupiter, one of India’s best-selling scooters, to brand this electric model. A Jupiter EV would appeal to loyal customers familiar with the brand’s reliability and style.
- XL EV or E-XL: TVS recently trademarked the names XL EV and E-XL, hinting at an electric version of the TVS XL100, India’s most affordable ICE-powered two-wheeler. An electric XL could target the B2B segment, including delivery services and small businesses.
- New Nameplate: TVS might opt for a fresh name to distinguish this budget e-scooter from its existing lineup, creating a unique identity in the competitive EV market.
The choice of name will play a crucial role in the scooter’s market positioning. A familiar name like Jupiter could attract retail buyers, while XL EV might appeal to commercial users. Regardless, the name will likely be revealed closer to the launch, possibly at the Bharat Mobility Expo 2025 in January or during the festive season buildup.
TVS’s Electric Journey: From iQube to Market Leader
TVS entered the electric vehicle market in January 2020 with the TVS iQube, which has since become a cornerstone of its EV portfolio. By May 2025, TVS emerged as the top-selling electric scooter brand in India, with nearly 20,000 units sold in a single month. The iQube’s success is attributed to its practical design, competitive pricing, and robust after-sales network.
In August 2023, TVS introduced the TVS X, a premium electric scooter aimed at tech-savvy riders. Deliveries began in early 2025, adding a sporty option to its lineup. However, the X’s high price and limited availability have kept it niche compared to the mass-market iQube.
With the new budget electric scooter, TVS is doubling down on its commitment to accessible electric mobility. The company’s strong sales performance—1.27 lakh electric scooters sold in the first half of FY2025—and its focus on innovation make this launch highly anticipated.
How It Stacks Up Against the Competition
The budget electric scooter segment in India is fiercely competitive, with players like Ola Electric, Bajaj Auto, Hero Vida, and Ather Energy vying for market share. Here’s how TVS’s new e-scooter might compare:
- Ola S1 X: Priced at ~Rs 80,000, it offers a 100 km range and removable batteries, but its after-sales service has faced criticism.
- Bajaj Chetak 3503: At Rs 1.10 lakh, it boasts premium build quality and a 126 km range, but it’s pricier than TVS’s offering.
- Vida V2 Lite: Priced at Rs 74,000, it’s the cheapest in the segment with a 110 km range, but its brand presence is weaker than TVS.
- Ather 450S: Starts at ~Rs 1.30 lakh, offering advanced features but targeting a premium audience.
TVS’s new scooter is likely to stand out with its brand reliability, competitive pricing, and widespread service network, giving it an edge in semi-urban and rural markets.
Why Diwali 2025 Is the Perfect Launch Timing
Diwali is India’s biggest shopping season, with two-wheeler sales spiking due to festive discounts, financing offers, and consumer optimism. TVS has a history of capitalizing on this period, as seen with its Rs 20,000 cashback offer on select iQube models during Diwali 2024.
Launching the new electric scooter during Diwali 2025 will allow TVS to:
- Tap into festive buying sentiment and boost sales.
- Offer attractive financing schemes, such as low down payments or zero-interest EMIs, similar to the iQube ST’s Rs 18,000 down payment plan.
- Leverage government EV subsidies to make the scooter even more affordable.
- Gain visibility through marketing campaigns tied to Diwali’s eco-friendly narrative, emphasizing sustainable mobility.
Conclusion: A Bright Future for TVS and Indian EV Buyers
TVS Motor Company’s new electric scooter, set to launch during Diwali 2025, is more than just another e-scooter—it’s a bold step toward making electric mobility accessible to every Indian. With a price under Rs 1 lakh, a 70-80 km range, and the backing of TVS’s trusted brand, this scooter has the potential to disrupt the market and challenge established players.
Whether it’s called the Jupiter EV, XL EV, or something entirely new, this budget-friendly e-scooter is poised to light up the roads this festive season. Stay tuned for more updates as we get closer to the launch, and get ready to embrace a greener, more affordable way to ride in 2025!
What are your thoughts on TVS’s new electric scooter? Would you consider switching to an affordable e-scooter this Diwali? Share your views in the comments below!
